We Indians don’t need another Fancy Ingredient.
We need better basics.

For generations, Roti, Paratha, Cheela have been more than foods — it’s warmth, comfort, and culture. But over time, what we called flour lost what made it nourishing.

Modern wheat was bred for yield, not nutrition.
Industrial milling stripped away the fiber, proteins, and micronutrients that once kept us strong.
And the flour that reaches our homes today is made for masses, sits on shelves for weeks — losing its vitality long before it meets your kitchen.

That’s where NIJI began — with a simple question:

We set out to bring back the goodness our grandparents once had — but with the precision and science our generation needs and deserves.

At NIJI, we blend traditional authenticity with modern innovation — using lab-tested, transparently sourced grains, IoT-enabled low-temperature milling, and advanced fortification to provide up to 10× more nutrition in every roti.

The result? A flour that’s fresh, rich in essential nutrients, and designed for the world we live in today.

For those who see health as the truest luxury,
NIJI makes every roti a step towards better living — simple, nutritious, and complete.